Tubi Outranks Pluto TV On Nielsen’s Ranking 

• Tubi outranks Pluto Tv on Nielsen’s ratings. 

• Nielsen modifies its rating formula to prevent vMVPD from being counted more than once.

• YouTube continues to lead the streaming rankings.

Nielsen is a company that specializes in data analytics and measurement. They provide media and marketing research, analytics, and related services to businesses and organizations worldwide.

One notable feature of this company is that you can always rely on its ratings. This is one of the reasons why most businesses use their devices.

Nielsen specializes in market research and analysis for a wide range of industries. These industries include consumer packaged goods, retail, telecommunications, and healthcare. They also participate in audience measurements, such as television and radio ratings.

Tubi, a Fox-owned streaming platform, received more than 1% of TV usage in Nielsen’s monthly ranking. This is significant because only one FAST offering has made it into Nielsen’s top ten.

Pluto TV was the first streaming platform to appear on Nielsen’s list. Tubi is the only platform to have surpassed it since its inclusion in the ranking in 2022. It is worth noting that Tubi announced its integration with Nielsen’s Digital Content Ratings in February 2021. Tubi outranked Pluto TV in less than two years.

On the other hand, Nielsen recently changed its measurement method to avoid double counting. This was for live broadcast viewing on websites such as YouTube TV and Hulu + Live.

Nielson previously included the viewing of broadcast or cable sources on so-called vMVPD services in its previous monthly rankings. But, Nielsen will only count such streaming toward broadcast or cable henceforth. 

Nielsen, for example, reported that streaming services accounted for 38.1% of all TV use in Dec 2022 and Jan 2023. Nielsen included vMVPD viewing in this study.

However, the percentage dropped dramatically when they calculated without vMVPD viewing. Streaming accounted for only 32.8 percent at the time.

Nielsen’s Television Ranking

This is what Nielsen’s ranking for TV use looks like: 

It is worth noting that these rankings are subject to change. For example, with the end of the NFL season in January, broadcast sports viewing dropped dramatically.

As a result, TV use decreased by about 5%, leading to streaming accounting for 34.3 percent of all viewing in February. Cable came in second with 30.2 percent. Broadcast only accounted for 23.8 percent. This may be useful to get the most out of the NFL sports stream.

Similarly, because the NFL and collegiate football seasons began in early September the previous year, broadcast network usage increased from 22.1 percent in August to 24.2 percent in September.

Tubi remains the ninth streaming service to break the 1% TV usage barrier and move out of Gauge’s “other streaming” category. It gained 1% of television usage, tying it with Peacock.

Although they no longer include YouTube TV in the total, YouTube is still the most popular individual streamer, with 7.9 percent of all TV viewing, just ahead of Netflix’s 7.3 percent.

Pluto TV Versus Tubi

Many free movies and TV shows are available on the well-known streaming services Pluto TV and Tubi. While they have some similarities, they also differ in a few ways you should consider when deciding which one to use.

One distinguishing feature is its content library. Pluto TV offers over 250 live channels and on-demand movies and TV shows. Tubi, on the other hand, has a more extensive movie selection with over 20,000 titles.

An additional distinction is the user interface. While Tubi has a more user-friendly interface and allows you to search for movies and TV shows by genre and other criteria. Pluto TV’s grid-style guide displays all channels and their respective programming schedules.

Both platforms are free to use. While Tubi has fewer advertisements than Pluto TV, both have commercials that break up the programming. Finally, it comes down to personal preference and the type of content you seek.