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ULLU is an Indian over-the-top (OTT) media streaming platform. It provides a wide range of original and licensed content, including web series, movies, and more. 

Launched in 2018, ULLU has become one of India’s most popular OTT platforms, offering a mix of bold and edgy content that appeals to a diverse audience. With a growing library of content and a user-friendly interface, ULLU is establishing itself as a top player in the competitive Indian OTT market.

Movie streaming sites are often associated with words such as convenient, entertaining, and competitive but rarely with the word “controversial.” However, the Indian movie streaming site, Ullu, has managed to stir up controversy with its recent actions and content offerings.

Critics have accused Ullu of two sins. The first issue stems from the nature of some of its content. While it is not explicitly pornographic, some of its offerings are considered softcore. This change has raised concerns among some of Ullu’s viewers, who believe it was made to exploit the loneliness brought on by COVID quarantine orders. The movie streaming site isn’t suitable for family watching.

The second reason for the controversy is Ullu’s response to piracy. Scenes from Ullu movies are available on popular porn sites, and the makers of an original Ullu series accused the streaming site of failing to assert their copyrights and fight against piracy.

Whether Ullu is the right streaming site for you may depend on your stance on adult content. However, it is important to note that Ullu offers more than just erotic content, with various dramas, comedies, documentaries, and more. Despite the controversy, Ullu remains a legitimate and formidable player in the movie streaming world.

Choosing a movie streaming site that fits your preferences and budget can be challenging. It is important to be aware of Ullu’s controversies, even if it may not always be the most family-friendly option.


Ullu was founded in January 2018 by Mukesh Bansal, a well-known entrepreneur in the Indian tech industry who had previously co-founded the e-commerce platform Flipkart. Ullu aimed to provide a platform for regional content creators to showcase their work to a broader audience.

In its early days, Ullu struggled to gain traction, as it was competing with established players like Netflix and Amazon Prime Video. However, the platform’s focus on regional content, including shows and movies in regional languages, quickly differentiated it from its competitors. It helped Ullu to establish a niche market and gain a loyal following.

In 2019, Ullu expanded its offerings by launching original web series. These series covered a range of genres, including drama, comedy, and romance were well-received by audiences.

The following year, 2020, was a turning point for Ullu, as the COVID-19 pandemic led to a surge in demand for streaming services. In addition, with lockdowns and social distancing measures in place, people were spending more time at home, increasing the subscribers of Ullu.

Today, Ullu is one of the fastest-growing streaming platforms in India, with a large and dedicated user base. The platform continues to expand its offerings, including new and original content, to meet the demands of its users.

Ullu’s focus on regional content and its commitment to producing original and innovative web series is the key to its success. As a result, Ullu is becoming a big name in the streaming industry with its growing popularity.


Despite its polarizing reputation, Ullu has managed to create its website functional and visually appealing, with a sleek and modern design that appeals to a wide range of users.

One of the standout features of Ullu’s design is its minimalist approach. The platform opts for a clean and uncluttered layout, making navigating and finding your desired content easy. This approach is evident in the site’s simple black-and-white color scheme, with occasional splashes of other colors to highlight specific content or buttons.

Another aspect of Ullu’s design that sets it apart is its use of large, high-quality images. The platform showcases its original content with large, eye-catching posters, making it easy for users to find what they want to watch. In addition, the images have a dark background, which helps them stand out and grab the viewer’s attention.

Ullu’s design also takes advantage of its stylized version of the ‘U’ letter logo. This logo is prominently displayed on the site, adding to its brand recognition and helping to establish its identity as a movie streaming platform.

Another noteworthy aspect of Ullu’s design is its use of animations and interactive elements. For example, the site features smooth scrolling, making it easy for users to browse. It also uses small animations and hover effects, which add a playful and dynamic touch to the site.

Ullu’s design is a well-thought-out and well-executed example of a movie streaming platform. The platform’s minimalist design, large images, iconic logo, and interactive elements combine to make it functional and attractive. Regardless of Ullu’s controversial content, there’s no denying that the platform’s design is an impactful factor in its success.


Ullu’s main focus is regional content. The platform offers a range of TV shows and movies in regional languages, including Hindi, Bengali, and Marathi. This provides a platform for regional content creators to showcase their work to a large audience. It also helps cater to regional audiences’ demands.

One of Ullu’s defining features is its commitment to producing original web series. They cover a range of genres, including drama, comedy, and romance. These series are well-received by audiences and have helped to establish Ullu’s reputation as a platform for creative and entertaining content.

Another aspect of Ullu’s content offerings is its focus on adult content. The platform offers a range of adult-themed web series and movies catering to the demands of a niche market. Although it has raised controversies, this has helped Ullu stand out from other streaming platforms with more stringent content guidelines.

Ullu’s content offerings are diverse and fulfil the demands of a wide range of audiences. The platform has something for everyone, from regional content to popular TV shows, movies, and original web series.

Key Features

Range of Content

Ullu offers a diverse library of content, including TV shows, movies, and original web series. The platform’s content is constantly expanding to meet the demands of its users.

Personalized Recommendations

Ullu’s recommendations system provides users with personalized suggestions based on their viewing history and preferences. This makes it easy for users to discover new and relevant content.

Regional Content

Ullu places a strong emphasis on regional content, offering TV shows and movies in languages such as Hindi, Bengali, and Marathi. It helps to cater to the demands of regional audiences.

High-quality Graphics and Visuals

Ullu’s user interface is visually appealing. High-quality graphics and visuals make it easy for users to navigate and find their desired content.

Mobile Optimization

Ullu’s mobile app is available on Android and iOS and offers a seamless and smooth user experience.

Original Web Series

Ullu produces original web series, which cover a range of genres and are well-received by audiences.


Ullu is a highly compatible streaming service, offering users a seamless viewing experience on various devices. In addition, the platform offers a mobile app for Android and iOS devices, allowing users to watch their favorite shows and movies on the go.

The app is suitable for mobile and provides a smooth user experience with high-quality graphics and visuals. Besides mobile devices, Ullu is also compatible with smart TVs, set-top boxes, and gaming consoles, making it easy for users to access their favorite content on the big screen. 

Furthermore, Ullu is also accessible via web browsers, offering a convenient way to watch shows and movies on their laptops or desktops. 

Mobile/Desktop Experience

Ullu’s mobile and desktop experiences provide users with seamless access to the platform’s extensive library of original content, including web series, short films, and more. It also offers high-quality video streaming, with options to adjust the video quality based on the user’s internet speed.

On a mobile, Ullu provides a smooth experience through its dedicated mobile application, available on Android and iOS devices. The app has an intuitive interface that allows users to browse and stream content.

On a desktop, Ullu is accessible through a web browser, offering a similar experience to the mobile app. You can easily navigate the platform and stream videos on their larger screens.

Pricing and Plans

Ullu has three main subscription plansmonthly, yearly, and family plan. The monthly subscription plan allows users to access Ullu’s entire content for a monthly fee, which varies by country. The annual subscription provides the same access as the monthly plan but at a discounted rate for a whole year. 

For families, Ullu offers a family plan that enables multiple users to access the platform simultaneously using the same account. In addition, Ullu’s subscription plans include access to its extensive library of original content, such as web series, short films, and high-quality video streaming options.

Suggestions that We Have for Ullu

A suggestion for Ullu to consider is implementing stricter age verification measures to restrict access to explicit content. It can help ensure that minors are not exposed to inappropriate material and align the platform with content regulations and guidelines.

Additionally, adding a download option for offline viewing will be especially useful for users with limited or unreliable internet access. It will allow them to download and watch without the internet.


In a nutshell, Ullu is a popular Indian video streaming platform that offers a seamless experience on both mobile and desktop devices. Moreover, with flexible pricing plans, including monthly, yearly, and family plans, Ullu provides affordable access to its extensive original content.

However, as the platform continues to grow, there are opportunities for improvement. For example, it should expand its content library, enhance its recommendation system, and implement stricter age verification measures for explicit content. Ullu can establish itself as a leading online video streaming market player by improving these areas.

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  • Extensive library of original content
  • High-quality video streaming
  • Flexible and affordable pricing plans
  • Mobile and desktop compatibility
  • User-friendly interface

  • Limited Availability of International Content
  • Age verification measures for explicit content need improvement
  • Room for improvement in the recommendation system
  • Limited offline viewing options

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